Doing it differently We believe that current models, focused purely on the transactional process of recruitment, are ineffective and unsustainable; they typically fail to add value to both companies and individuals. Instead, we’ve created a unique service: a hybrid of head-hunting and recruitment, career coaching, on- and off-line social networking, events and market intelligence. By expending time and effort with our members (notwithstanding specific assignments), we can effectively add real value to all our relationships. Up’s mission: to be the essential destination for high-flyers and high-growth companies by creating an unparalleled source of advice, contacts, information and opportunities. 
| 
